David Crickmore

Position? CEO.

What are your main responsibilities? I am responsible for developing the Amouage luxury brand worldwide.

What are your company's Unique Selling Points (USPs) in Oman? We don’t have any USPs specific to Oman as such, because we are an international brand that merely happens to be based in Oman. Our USPs worldwide are creative integrity, rareness and complexity of the ingredients we use and never slavishly following trend for the sake of it. We plough our own furrow.

What achievement are you most proud of? When I arrived in 2006 we had a declining, almost disappearing business and a heavily declining consumer base, with no international exposure. Today Amouage sells in 66 countries and has a very strong presence in all key markets around the world and we have developed a new consumer franchise.

What would you still like to achieve (in life, leisure or business)? I would like Amouage to have a standalone shop in every key opinion-forming city around the world. We have 26 shops to date, but my goal is to reach at least 50 in the next few years.

What do you think makes Oman an attractive destination to do business? Amouage is a national treasure and so is widely known and loved in Oman.

What sectors do you think will thrive in Oman and the UK in the coming years and why? I can’t really answer that. I can only speak of my own business and I am sure it will continue to thrive and grow because we have some amazing new products launching every year and we are researching new categories of product that will be available exclusively in our own stores.

What is the best business advice you have ever received? It’s all in the detail and just because something is cheaper it doesn’t mean it’s the best choice to make. The final vital piece of advice was always keep an eye on the cash flow.

Favourite destinations in Oman and why? I love going to Jebel Shams and the wonderful views at the so-called Grand Canyon. I also love going dune-bashing in Al Sharqiyah. At weekends one of my favourite things to do is to go to the Tuscany Restaurant in the Grand Hyatt Hotel for brunch on the first Friday of the month. It’s the best brunch in Muscat in my view.

Favourite destinations in the UK and why? London – always. The best city in the world in my opinion. Vibrant, busy, anonymous, excellent restaurants, shops, museums, galleries, parks, churches and generally always exciting, challenging and inspiring.

Favourite restaurant in Oman and UK? In Oman, it has to be The Beach Restaurant at The Chedi. In London I love the local ambiance of Daphne’s at Brompton Cross, but that’s just one, there are so many that I love, the list would be endless.

Describe your character in five words? That’s too hard a question to ask someone. You need to ask others, but I guess they might use words like, “tough, soft, laugh, open, trust” - at least I hope they would!

What are your hobbies? I am lucky enough to have a small boat in Oman and I love going out and taking a picnic lunch on board, with friends, swimming and sometimes doing a little fishing. In London I love the exhibitions, museums and galleries, as well as shopping of course. I love my dog and cats and they take up quite a bit of my time too!

What five things would you take to a desert island? A few good books to keep me interested, some champagne to give me a little luxury, Amouage fragrances (of course) to keep me perfumed, tools to make a home and a boat and another of course - my pets.

What public figures do you most admire and why? They are too numerous to mention, but many people inspire me. All public figures of course have flaws and none are perfect, which makes them human. I admire many international politicians, religious men and women, charity workers, businessmen, musicians, composers, designers and architects. As I said, far too many to name, but throughout my life so many have enriched my thoughts and my experience.